You’ve seen all the guru’s on YouTube talk about the Facebook Pixel. That left you thinking, but, how to add Facebook pixel to shopify store?
In this quick tutorial I’ll show you exactly how but first lets discuss why you may need the pixel for your Shopify Store.
How To Add Facebook Pixel to Shopify Store!
With these simple steps I will show you how to add the Facebook pixel to a Shopify store.
- Login to your Facebook business account and get the pixel ID, to login go to business.facebook.com and on the top left, click “Business Manager” next to the Facebook logo
- Click Events Manager and select the Ad account that contains your pixel, if you don’t have a pixel simply click “Add New Data Source” to create a Facebook pixel. I’ve underlined my Pixel for bottom line cents as an example. Simply copy your Pixel ID and move to step 3.
- Next login to your Shopify admin panel, and on the left, click “Online Store” and then select “Preferences” and paste it under “Facebook Pixel ID” as I’ve shown in the image below. Once you’re done hit save and that’s it.
Now when you try to run a new Facebook Ad you’ll be able to select your Pixel for your advertising campaigns.
With that aside, maybe you have some other questions about the pixel that you are not 100% sure about, nevertheless I got you covered.
So lets cover off a few things that will help you understand the reason why advertisers chose to install the pixel on their ecommerce stores, blogs or websites.
The Facebook pixel is just a few lines of code that is placed on a Shopify store or any website for that matter. It allows you to track certain behavior of your ideal customer when they come to your store.
The types of behaviors the pixel tracks are called events, which is a way to describe what your customer does.
Some of Facebook’s standard events consist of;
- View Content.
- Add to Cart.
- Initiate Checkout.
To name a few. There are other’s but these are the main Facebook pixel event that every beginner Shopify store owner needs to know about.
This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link. I was also compensated to create this post, but all opinions are my own
Can I Sell Products Without the Facebook Pixel?
Yes, technically you don’t need to have the Pixel installed before making any sales. However, you’ll be leaving a lot of valuable customers on the table.
For example, you can still run Facebook ads and not have the pixel installed but you will be burning holes in your pockets very quickly.
Why? Because you’ll be running ads to people without knowing what your customers are doing on your site.
You will not be able to see if they clicked your ad, watched your video, added the product to the cart.
Without this, you can’t see how well your ads are performing or have performed.
The Benefits of Having the Pixel Installed on Your Shopify Store!
Like I said, you’ll be leaving money on the table and having the Pixel installed before running any ads is a very important step. Here is a list of benefits of having the Pixel installed on you Shopify store.
- Review Analytical Data.
- Make Informed Designs About Your Product.
- Kill Underperforming ads Costing You A lot.
- Test Different Ad Creatives to See What Converts the Best;
- Create Custom and Look Alike Audiences (Very Profitable).
It can be difficult how to add your Facebook Pixel to Shopify store but it's probably the best thing you can do before running any paid campaigns.
If you have any questions or still unsure about the process, leave me a message in the comments below.
Important eCommerce Resources
- Shopify is my most recommended eCommerce platform over WooCommerce. If you're thinking of selling things online like t-shirt or print on demand merch, then check out this tutorial.
- I use Dropified for all my Shopify dropshipping stores! Although Oberlo is free, I've never really enjoyed it because it does not automatically fulfill the order. Dropified automatically fulfills the order once the tracking becomes live on Aliexpress (stops customers emailing you if the tracking is not live). Dropified have a free 14-day trial.
- Sweet Upsell is a cost effective tool for improving your average order value by offering limited time discounts to certain products after your customers make a purchase. Improving your average order value is a great way for increasing profits and reducing advertising costs.
- My most recommended dropshipping Shopify theme I use for all my eCommerce stores is Booster Theme. It comes with all the necessary apps (except fulfillment) that will save you at least $89/month. Check out my review of Booster Theme Here.
- If booster theme is out of your price range then I recommend getting Debutify, which starts at a free plan with limited features and then moving onto a tiered monthly plan unlocking certain add on features in different tiers. Check out Debufity here.
- Canva is another great tool I use for creating high engaging Facebook Ad thumbnails and also for creating Print on Demand designs such as t-shirts, mugs or anything else print on demand. They have tonnes of free graphics, vectors, fonts and images under their premium plans.
- Pexda is a product research tool I use when I'm feeling a bit lazy and I want to find Dropshipping products to test without doing any of your own product research. They find the top trending products that are trending and their Ultimate Plan gives you suggestions for products that haven't really been advertised yet.
These are courses/products I have personally vetted and recommend.