How to Add Facebook Pixel To Shopify Store In 2 Minutes

this page contains affiliate links. see my disclaimer. thanks for reading!

You’ve seen all the guru’s on YouTube talk about the Facebook Pixel. That left you thinking, but, how to add Facebook pixel to shopify store?

In this quick tutorial I’ll show you exactly how but first lets discuss why you may need the pixel for your Shopify Store.

 How To Add Facebook Pixel to Shopify Store!

With these simple steps I will show you how to add the Facebook pixel to a Shopify store.

  1. Login to your Facebook business account and get the pixel ID, to login go to and on the top left, click “Business Manager” next to the Facebook logo
  2. Click Events Manager and select the Ad account that contains your pixel, if you don’t have a pixel simply click “Add New Data Source” to create a Facebook pixel. I’ve underlined my Pixel for bottom line cents as an example. Simply copy your Pixel ID and move to step 3.
  3. Next login to your Shopify admin panel, and on the left, click “Online Store” and then select “Preferences” and paste it under “Facebook Pixel ID” as I’ve shown in the image below. Once you’re done hit save and that’s it.
how to add facebook pixel to shopify
how to add facebook pixel to shopify
facebook pixel shopify preferences

Now when you try to run a new Facebook Ad you’ll be able to select your Pixel for your advertising campaigns.

With that aside, maybe you have some other questions about the pixel that you are not 100% sure about, nevertheless I got you covered.

So lets cover off a few things that will help you understand the reason why advertisers chose to install the pixel on their ecommerce stores,  blogs or websites.

The Facebook pixel is just a few lines of code that is placed on a Shopify store or any website for that matter. It allows you to track certain behavior of your ideal customer when they come to your store.

The types of behaviors the pixel tracks are called events, which is a way to describe what your customer does.

Some of Facebook’s standard events consist of;

  • View Content.
  • Add to Cart.
  • Purchase.
  • Initiate Checkout.

To name a few. There are other’s but these are the main Facebook pixel event that every beginner Shopify store owner needs to know about.

This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link. I was also compensated to create this post, but all opinions are my own

Can I Sell Products Without the Facebook Pixel?

Yes, technically you don’t need to have the Pixel installed before making any sales. However, you’ll be leaving a lot of valuable customers on the table.

For example, you can still run Facebook ads and not have the pixel installed but you will be burning holes in your pockets very quickly.

Why? Because you’ll be running ads to people without knowing what your customers are doing on your site.

You will not be able to see if they clicked your ad, watched your video, added the product to the cart.

Without this, you can’t see how well your ads are performing or have performed.

The Benefits of Having the Pixel Installed on Your Shopify Store!

Like I said, you’ll be leaving money on the table and having the Pixel installed before running any ads is a very important step. Here is a list of benefits of having the Pixel installed on you Shopify store.

  • Review Analytical Data.
  • Make Informed Designs About Your Product.
  • Kill Underperforming ads Costing You A lot.
  • Test Different Ad Creatives to See What Converts the Best;
  • Create Custom and Look Alike Audiences (Very Profitable).


It can be difficult how to add your Facebook Pixel to Shopify store but it's probably the best thing you can do before running any paid campaigns.

If you have any questions or still unsure about the process, leave me a message in the comments below.

Important eCommerce Resources

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Marco B @ Bottom Line Cents

About the author

Marco is the founder of Bottom Line Cents, a blog about travel and personal finance. He primarily talks about ways to make money online with side income. He has paid off over $40,000 in student debt due to his side gigs and his thriving nature to succeed.

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